Privacy Policy
Last updated: 27 October 2026
Introduction
1.1 Equinox House Ltd (“we”, “us” or “our”) is committed to protecting and respecting your personal data and privacy.
1.2 This privacy policy explains how we collect and use personal data when you book or stay at our self-catering accommodation at Equinox House, North Promenade, Cleveleys, Lancashire FY5 1DW (the Property), when you use our services, and when you visit our website at houseofsolstice.com. It also covers information you give us by telephone, text message, email, letter, through the booking platform you use, and in person.
1.3 Our website is not intended for children under the age of 18, but we do collect the names and ages of children who are staying at the Property as part of a booking.
1.4 Our website and our booking pages include links to third-party websites. We do not control those websites and are not responsible for their privacy statements. When you leave our website we encourage you to read the privacy policy of every website you visit.
1.5 We use your information in line with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR), described in this policy as the “Data Protection Laws”.
1.6 This policy forms part of our booking terms and conditions and is not intended to override them. We may update it from time to time and any revisions will be posted to this page.
Who We Are and How to Contact Us
2.1 The data controller is Equinox House Ltd, a private limited company registered in England and Wales under company number 16693007, whose registered office is at 16 Kings Close, Staining, Blackpool, England, FY3 0EJ.
2.2 We are registered with the Information Commissioner’s Office as a data controller under registration reference ZC117066.
2.3 To ask anything about this policy, or to exercise any of your rights, contact:
FAO: The Privacy Officer
Equinox House Ltd
16 Kings Close, Staining, Blackpool, FY3 0EJ, United Kingdom
Email: equinoxhouseltd@gmail.com
Telephone: 07927 641474
2.4 You have the right to complain at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would appreciate the chance to deal with your concerns first, so please contact us in the first instance.
The Data We Collect About You
3.1 We collect and process:
3.1.1 Identity Data: your name and title, and the names and ages of other members of your party.
3.1.2 Contact Data: postal address, email address and telephone number.
3.1.3 Transaction Data: your bookings, the dates of your stay, payments made, and details of any dogs brought to the Property.
3.1.4 Financial Data: limited payment information. We do not collect or store your payment card details. Card payments are handled by Stripe, as described at paragraph 6.
3.1.5 Doorbell Data: images and sound recorded by the video doorbell at the entrance to the Property, as described at paragraph 4.3.
3.1.6 Technical Data: internet protocol (IP) address, browser type and version, time zone and approximate location, operating system, and other technology on the devices you use to access our website or booking pages.
3.1.7 Usage Data: how you use the Property and its facilities, and how you use our website and services.
3.1.8 Marketing and Communications Data: your preferences for receiving marketing from us.
3.2 If we ask you for any other personal information, we will tell you what it is and why we need it at the time.
3.3 We do not routinely collect Special Categories of Personal Data (such as race or ethnicity, religious beliefs, sexual orientation, political opinions, trade union membership, health, or genetic and biometric data). We will collect health information where you ask us for special assistance in connection with your booking, or where we need to record an incident or accident at the Property. We do not collect information about criminal convictions and offences.
3.4 Please keep us informed if your personal data changes.
How We Collect Your Personal Data
4.1 Directly from you. When you make a booking, correspond with us by post, telephone, text message or email, message us through the booking platform, ask us a question, or give us feedback.
4.2 Through our website and booking pages. Our website at houseofsolstice.com does not set cookies and does not use advertising or cross-site tracking. Our website provider collects anonymous, cookieless visit statistics such as page views, referring site and approximate country. Our website also loads typefaces from Google Fonts, which means your IP address is disclosed to Google in order to deliver those files. Our online booking pages are operated by Lodgify and may set cookies that are necessary for the booking process to work. We will update this policy with full details of those cookies, and will ask for your consent to any that are not strictly necessary.
4.3 At the Property. We operate a single internet-connected video doorbell at the entrance to the Property. It covers the doorstep and driveway only. It does not cover any interior room, garden, hot tub or other private area. It records sound as well as images. A notice is displayed at the entrance to tell you that recording is taking place. Our use of the doorbell is explained further in our CCTV policy, a copy of which is available on request. We also collect Usage Data when we inspect the Property.
4.4 From third parties. We receive your Identity, Contact and Transaction Data from the booking platform you use, and from online travel agents such as Airbnb where you book through them. Where you book through an online travel agent, that company is a data controller in its own right and its own privacy policy applies to what it does with your data.
How We Use Your Data, and Our Lawful Basis
5.1 We never sell your data, and we never allow third parties to contact you for their own marketing purposes.
5.2 We may process your data for more than one lawful basis depending on the purpose. Contact us if you need details of the specific basis we rely on.
Purpose: To take and manage your booking, provide the Property and related services, take payment, issue receipts, and recover money owed to us. Data: Identity, Contact, Transaction, Financial, Usage. Lawful basis: Performance of a contract with you. Necessary for our legitimate interests (to ensure that only authorised guests occupy the Property and that occupancy and dog limits are observed, and to recover debts due to us).
Purpose: To provide special assistance you have asked for. Data: Identity, Contact, Health. Lawful basis: Explicit consent.
Purpose: To manage our relationship with you, including sending arrival information, notifying you of changes to our terms or this policy, and asking you to leave a review. Data: Identity, Contact, Marketing and Communications. Lawful basis: Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interests (to keep our records up to date and to understand how guests use our services).
Purpose: To keep the Property, our guests, our contractors and our neighbours secure, and to deter and detect crime and damage at the entrance to the Property. Data: Doorbell, Usage. Lawful basis: Necessary for our legitimate interests (to keep the Property secure and to protect the wellbeing of guests and others). A copy of our Legitimate Interests Assessment for the video doorbell is available on request.
Purpose: To record incidents and accidents at the Property. Data: Identity, Contact, Usage, Health. Lawful basis: Necessary to comply with a legal obligation (health and safety). Necessary for our legitimate interests (to ensure the Property is fit for use and to resolve complaints). We may also use this information to establish or defend legal claims.
Purpose: To administer and protect our business and our website, including troubleshooting, maintenance, support and hosting. Data: Identity, Contact, Technical. Lawful basis: Necessary for our legitimate interests (running our business, IT administration, network security and preventing fraud). Necessary to comply with a legal obligation.
Purpose: To send you information about the Property and offers that may interest you. Data: Identity, Contact, Marketing and Communications. Lawful basis: Consent, or our legitimate interests where you have booked with us before and have not opted out.
Who We Share Your Data With
6.1 We keep your information within our business except where disclosure is required or permitted by law, or where we use third party service providers to supply and support our services. We have contracts in place with those providers. They cannot use your personal data except on our instructions, they will not share it with anyone other than us, and they will hold it securely for only as long as we instruct.
6.2 The recipients of your personal data are:
Booking platform and booking page hosting: Codebay Solutions Limited, trading as Lodgify, registered in England and Wales under number 5903966. United Kingdom, with technical support provided by its subsidiary in Spain (EEA).
Payment processing: Stripe Payments UK, Ltd and other Stripe group companies. United Kingdom and outside the UK and EEA. Stripe is a data controller in its own right in respect of payment card data and handles it under its own privacy policy.
Website provider and hosting: Framer B.V., registered in the Netherlands under number 59920637. EEA.
Typeface delivery for our website: Google. Outside the UK and EEA.
Email: Google. Outside the UK and EEA.
Video doorbell: Ring, the provider of our doorbell, which stores recordings in its cloud service.
Online travel agents through which you may book, such as Airbnb. Those companies are data controllers in their own right.
Accountants, insurers and banks. United Kingdom.
6.3 We may disclose your personal data to any law enforcement body, regulator, government agency, court or other third party where we believe disclosure is necessary as a matter of law or regulation, to establish or defend our legal rights, or to protect anyone’s vital interests.
6.4 We may also share your personal data as part of any sale, transfer or merger of our business. Any such disclosure will be subject to the buyer handling your data on terms equal to the protections in this policy.
International Transfers
7.1 Your data is stored by us and by our providers in the UK and the European Economic Area. Some of our providers are based outside the UK and EEA.
7.2 Whenever we transfer your personal data outside the UK and EEA, we ensure a similar degree of protection is given to it, either by transferring only to countries deemed to provide an adequate level of protection, or by relying on a transfer mechanism approved by the Information Commissioner’s Office, such as standard contractual clauses or an international data transfer agreement and addendum.
7.3 Please contact us if you want further information on the mechanism used for a particular transfer.
Security
8.1 We use appropriate technical and organisational measures to protect your personal data from being accidentally lost, misused, accessed without authorisation, altered or disclosed. We limit access to those who have a business need to know, and they are subject to a duty of confidentiality.
8.2 We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator where we are legally required to do so.
How Long We Keep Your Data
9.1 We keep your personal data only for as long as reasonably necessary for the purposes we collected it for, including to satisfy any legal, regulatory, tax or accounting requirements. We may keep it longer if there is a complaint, or if we reasonably believe there is a prospect of litigation.
9.2 We are required to keep basic information about our guests, including Contact, Identity, Financial and Transaction Data, for 6 years after the end of the booking.
9.3 Footage from the video doorbell is deleted automatically after 30 days, unless we need to keep a particular recording for longer in connection with an incident, an insurance claim, a complaint or a report to the police. Where we keep a recording beyond 30 days, we record the reason.
9.4 We may anonymise your personal data so that it can no longer be linked to you, in which case we may keep it indefinitely.
Marketing
10.1 You will only receive marketing from us if you have asked for it, or if you have booked with us and have not opted out.
10.2 We will always obtain your express opt-in consent before sharing your personal data with any third party for marketing purposes.
10.3 You can ask us to stop sending you marketing at any time, by using the opt-out link on any marketing message or by contacting us using the details in paragraph 2.
Your Rights
11.1 Under the Data Protection Laws you have the right:
11.1.1 To be informed about how we process your data, which is the purpose of this policy.
11.1.2 Of access, to know what data we hold about you and why, and to receive a copy of it. Requests should be made using the contact details in paragraph 2.
11.1.3 To rectification, so that we correct or update data that is incorrect or out of date. Please tell us in writing which data is wrong.
11.1.4 To erasure, also known as the right to be forgotten, in specific circumstances. Requests are decided case by case and should be made in writing.
11.1.5 To restrict processing, which means asking us to block or suppress our use of your data.
11.1.6 To portability, meaning you can ask for the data you gave us in a commonly used machine-readable format and reuse it elsewhere.
11.1.7 To object to our processing in certain circumstances. You have an absolute right to stop your data being used for direct marketing. In other cases we may still be allowed or required to process it if we can show a compelling reason.
11.1.8 Not to be subject to automated decision making or profiling. We do not use either.
11.1.9 To withdraw consent at any time where we rely on it, by contacting us or using the opt-out link in an electronic message. We do not penalise anyone for withdrawing consent.
11.2 In certain circumstances the Data Protection Laws may relieve us of some of these obligations, and you may need to provide identification before we act on a request.
Requesting Doorbell Footage
12.1 To request a copy of footage of yourself, contact us using the details in paragraph 2. So that we can find it, please include the date and approximate time.
12.2 We may obscure the images of other people when disclosing footage where we consider it necessary to protect their privacy.
12.3 We will not disclose footage to anyone else except where legally required or permitted, for example to the police in connection with the detection or prosecution of crime, or to establish or defend a legal claim. We will never post footage online or disclose it to the media.
Changes to This Policy
13.1 We keep this policy under regular review. This version was last updated on 27 October 2026.